Originally even IG accounts with just 10K-40K followers had larger influencebut this is slowly changing. Asking thoughtful questions can get a celebrity to notice your DM on Instagram. Save yourself some time by having a few preplanned messages for common topics and FAQs on-hand. [Insert another sentence or two relating to their feed that adds a human element]! Customer Service Templates 3. While some influencers pitch PR reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to the top by DMing CEOs. In the case of bloggers and photographers, it usually means one models in return for photos, and one photographs in return for modeling and styling. Hey Natsai, Thanks so much! Others will see transparency as well. Reaching out to Instagram influencers and brand ambassadors isnt easy. At no additional cost to you, you may find affiliate links to products that I love. Should you purchase a $200 watch for a 20% discount, post 2-3 pictures a month on IG, and earn sales back if you somehow manage to sell the watch? Maybe you can ask them? Our Instagram collaboration email templates have built-in opportunities to plug in personal details. Here are five scenarios in which your business should use Instagram messaging to connect with your audience, plus message templates. How to Pitch Yourself to a Brand for an Influencer Collaboration. Make the best decision for you, your brand, and your audience. IG is just where I build community and an online presence. Read more about how Jones lands brand deals and sets her rates. They control the medium. She shared 2 templates she uses to pitch brands on Instagram. Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! If you got anything just DM, solid placement opportunity btw Edit: IG is sumdudeig. Just look at how many people use social media. I work with Pat Hundley (Grammy nominated/DONDA) also among other people. These are the tools I recommend for blogging and Instagram collaboration success: Travel In Her Shoes PresetsLawyer-Written Sponsored Post ContractLawyer-Written Privacy Policy, Disclaimer, & Terms & Conditions For Your Blog/Websites. 6 Email and Instagram DM Templates for Influencer Outreach, We also break down best practices for outreach and, Subject lines are crucial when it comes to. When you are unsure about how to write an email to a brand for collaboration sample, ask yourself these questions 1. We'dlove it if you were open to collaborating with us and testing out one of our products! Hi, so i got a polite email twice from the same brand. Step 3: Choose your ideal collab. Then, you are dead to me. And so some influencers are already on the defensive when they get a cold email from a brand they dont know. I provided one social media post on IG and Twitter, and my PayPal burped. Its just not my personalniche. We'd love for you to test our [insert product] and share your thoughts. I should also mention from the start, too: I dont love Instagram but I know its importance for my business, The Uncorked Librarian, LLC. Ramping up your messages. You need to perfect your pitch! You may buy the product and realize its just poor quality. These templates are for general outreach to creators about products. Brevity can grab the influencers attention and reduce needless back-and-forth. How much does Instagram pay for 1 million followers? I am a book and travel blogger, which means my opportunities vary. Their lifestyle. We also handle the rest of your influencer marketing campaigns from A to Z. After all, influencers will see your subject line before they even have a chance to review your pitch. This really depends on your bandwidth and goals. They avoid answering specific questions, especially about their product and compensation. My name is Kristen and I work for Dusk. The rules to win would be simple: they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. Address the representative by name, thank them for considering you, and provide the requested information. Join Rob today as he explains how to get huge influencers to reply to your DM's and collabor Stumbled upon this trying to research a bit. When the campaign ended, not only did I get paid my flat rate, but the company surprised me with a huge bonus for top engagement. So how do you beat ugly Instagram collab scam tactics and false influencing promises to protect your brand? Ashley Jones, a micro influencer with 60,000 followers on Instagram. But getting started is an important step when building relationships with brands. This can increase your chances of a speedy reply. DMs encourage you to be brief and get right to the point. Read This Before Using Our IG Collaboration Email Templates! Just because an influencer doesnt message you back doesnt mean your partnership is doomed. - [insert your name here]. Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, youre going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {"useNewLoader":"true","region":"na1"}); Subject lines are crucial when it comes to email outreach. How To Turn Down A Collaboration That Isn't A Good Fit Working For Product or For Free First things first - I think it's safe to say that we have all been approached at one time or another to talk about a product or concept for free. I am a minor Instagrammer and influencer2+ years, as of 2019who does extremely selective affiliate and Instagram collaborations with brands. I'm definitely not sure why you'd need to purchase the product. And many influencers, like Gigi Kovach (a part-time lifestyle influencer), go straight to email to pitch a brand. Your time is precious and no one has the right to waste it. Insider spoke with creators across social media on how they pitch brands. My name is Kristen and I work for Dusk. Tyler Chanel, a sustainability and lifestyle micro influencer with 13,000 followers. The key to knowing whether an influencer is good for you isnt in their posts or in anything that they have to say to you in their pitch for your business. You want free products. Trust me, I do. being driven, hard-working, motivated and willing to share your life with an In addition to the pitch, many influencers create and attach a media kit a document that includes basic information about an influencer's account, engagement data, previous work, and contact information. Our brand affiliate outreach templates can win over your ideal influencers and Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. #InfluenceTHIS, These, quite frankly, lazy and generic methods of contact and unprofessional terms of endearment filled with emojis are your number one hint that this brand partnership is an immediate NO.. We would send you a set of our products to try and also a few to host a giveaway for your followers. The rules to win would be simple, [insert giveaway rules]. We would love for you to be part of our growing community of influencers. Free Product and Sample Product 4. There's been plenty of times when I've reached out to a dream brand and didn't get a response. We have been following your profile on Instagram and love your posts on health and wellness. Instead, I feel like I need to clean up my business even more: Hashtags. Again, keep in mind which platform youre using to connect with potential influencers. I was there too, trust me. Some subject lines are more direct than others and thats okay! Joel Bervell, a medical student with about 631,000 TikTok followers. Hey there. In situations where emails or DMs are fair game, use your best judgment. Need more inspiration for your messages? Their policies change: Well, actually this is a short-term, free international shipping deal for you and your followers.. Youre in the right place! One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? As an Amazon Associate, I earn from qualifying purchases. // Be the envy of your buddies on your next hunting trip when yo." Welcome Message Templates 2. 1. Outside of social media. Brands flocked to these IGers with newer, faulty tactics. Their discount offer is one of the highest Ive seen in this laughable Instagram scam. Learn how to protect yourself and determine a good collab from a bad one. ), pitching will take time. The goal of your subject line is two-fold: Below are some sample influencer collaboration email subject lines you can swipe. Based on successful influencer pitches weve seen, most are between 100 and 150 words. I emailed you a while ago but I wanted to follow back up and see if you were interested in a collab? Ashley Jones, a micro influencer who has about 60,000 Instagram followers, said that her strategy consists of posting on Instagram about products she loves and tagging the brand. DMs encourage you to be brief and get right to the point. Let me send a DM to Nickki Minaj (Mrs. Consider that you might end up using emails and DMs during outreach. Can we start a hashtag campaign against this? Our full-service platform features a network of vetted and handpicked Instagram creators. With that out of the way, lets dive into the templates! Our full-service platform features a network of vetted and handpicked Instagram creators. Hence, more sales. Extremely well-done ads from an individual person versus the company itself equal more engagement and trust. Eager to contact TikTok brand ambassadors to promote your products? I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. Youll quickly see if this particular influencer is likely to reach people who How Can You Professionally Respond To These Cruddy Instagram Collaboration Offers? How do you respond to a collab DM? It takes time to figure out what type of pitch sticks and grabs the attention of brands. Is there a call to action (CTA) in mind? How to Write a Follow-Up Email for a Brand Collaboration. My name is [insert name here] and I work for [insert company name]. My name is [insert name here] and I work for [insert company name]. I make a little, I'm building but I have never paid for product. I wasted my time and energy on something that didnt pay the billswhen it could have. Emails can be longer and more detailed than DMs. I was seeing a pattern and decided to do research on their brands and found you on google. PEtty) and my favorite celebrity crush Dwayne Johnson. This website and blog are my main business. Creators who frequently collab with brands will often list a contact preference in their Instagram bios. I personally delete these messages and block the account. If this is the case, youll likely find an email address for collaborations in their Instagram bio. Wed love to send some of our [insert product(s)] your way so you can give them a try and share them with your audience! These Instagram collaboration brands try to lead you on. Low-effort emails reflect poorly on your brand. Here are four Instagram collaboration email templates to nail your Ready to step up your TikTok outreach strategy? That is laughable. Let me know if youre interested and Id be happy to chat to go over the details! Scammer Warning! of them will ever care about your business at all. Im reaching out because we have been following your Instagram and saw one of your most recent posts about your favorite night-time self-care products. [Insert another sentence or two relating to their feed that adds a human element]! Just make sure to add your own personality and flair to our templates to make them really pop. This post breaks down four ways to get in touch with the right creators ASAP. Jalyn Baiden, an Instagram influncer with about 5,700 followers. Im loving all of the bullet journal inspiration, too! This can increase your chances of a speedy reply. If you don't want to be an influencer, these comments are annoying. I love your post(s) about [insert topic here] on Instagram. Make a lit cocktail. Accounts now have millions of followers and make full-time salaries on influencing and Instagram collabsincluding press trips, ads, and sponsored workalone. However, you can create group chats and send a single message to up to 32 users, including both followers and non-followers. Other creators, like TikTok star London Lazerson, take to LinkedIn. First, what happened to the days of professionalism? So look for the most authentic looking and sounding Laur DeMartino, a part-time content creator and full-time college student. DELETE. Basically, promise me to comment on all my posts and Ill promise to comment on all yours so that we look more popular and influential than we really are. I get that some IGers dont mind buying a product, taking a chance, and trying their luck to earn a commission. Nobody wants to read a novel in their inbox. Products should be free and you should be compensated fairly. Let me know if you are interested and I will send more details! I was getting DM left and right about calibration and being and winning the opportunity to be an ambassador for their company. Influencer or Collaborator Templates 5. Explain the key benefits the collaboration could bring. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. In business-mode, I respond to almost all emails. She then reaches out to the brand and explains why she'd like to work with them. (Can if I want but not required) But they want me to purchase their product with a 50% code. Not everyone knows what to do with these brand collaboration offers. Make sure your prizes and rules are sorted before you hit send.. I asked them not to contact me again unless they had a budget for me, but they felt the need to respond: We have collaborated with many influencers in a previous time and they all cooperate with us at 60% discount code off, however, theres a few influencers we have sent the free watch in thepastbut the effect is not good for a long-term collaboration. Other social media networks. The problem? That said, many Instagram influencers prefer to be contacted via email. Brand collaboration with bad communication, execution. You are so beautiful. Use emails to give a more in-depth explanation of your brand or products. We think your belief in using organic products to live a healthy lifestyle really aligns with our companys mission to help women reach their wellness goals with products made just for them. If you want to gain monetary value from these Instagram collaborations, then you must state that clearly in your replies. Consider how referring to the influencer by name or using emojis can have a positive impact. Subject lines can be make-or-break for your collaboration messages. Instagram Scams Flag #2 Lack Of Formal Communication Such As Cheap Comments and DMs From Brands Asking You To Reach Out To Collab. That includes matchmaking, fulfillment, Want to learn more? On my Instagram pictures, I report these cheap comments for what they truly are: spam. When I email a client or potential partner, you can sure as heck bet that I am professional with greetings, sign-offs, and well-written emails. Think about how your message is going to look on a smartphone screen. And in many cases, youll be absolutely right. Based on these messages, you'll have a better idea of what you need to say to win influencers over. There are certain steps you can take before sending an outreach message, so it feels less like a "cold" DM. You work out a fee where you make money for the ad you create. If you're down here's how a collaboration would work: 1. Rather than be clever or cute, be direct. The influencer outreach process sets the tone for your partnerships. Is it better to reach out via email or DM (direct message)? Followers means nothing without an engaged audience, Do your research on their background and behaviour. Win-Win. My name is Kristen and I work for Dusk. Your collaboration emails shouldnt tell your brands entire story to influencers. If you havent received a reply, follow up with a short check-in message. Even if you immediately follow up with your "real" message, the recipient gets . I promoted a subscription book box for a flat fee. Of all the Instagram scams to spot, this is probably the most common. This isnt a Even if they don't, you want your transaction legally on paper. "It's important to build a relationship with brands and to work with brands that you already love, especially when you're starting out, to build subscriber loyalty," Lauren told Insider. The more legitimate you look from the get-go, the more likely potential influencers are to respond positively. Consider also that most emails are opened on mobile devices. Thats because influencers get pitched all the time. So why is it that we accept this baby talk from brands? Just let the brand know that you appreciate their message. What do you think about their proposal? You should receive free products in exchange for reviews/posts, and most companies will pay you to promote their items. Step 3: Connect with Influencers on Social Media. Confirm your marketing strategy. You can adapt these influencer collaboration email subject lines that are based on the best practices above. Grab your reader's attention ahead of other emails and collab requests in their inboxes, Make your recipient feel like your message is personalized and written, Ideal if you and the influencer are mutual followers on Instagram, Convenient for the influencer if theyre super active on Instagram, General Collaboration and Product Feedback Pitch Templates, 4 Instagram Collaboration Email Templates & Samples, TikTok Influencer Outreach: 3 Templates + Strategy Tips to Help, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, Ideal for cold outreach and longer messages, More convenient for sharing resources such as images and links. Need to step up your influencer pitching strategy? As a brand ambassador, you would partner with us on Instagram campaigns featuring new self-care products that are organic. As a standalone feature, Instagram Direct Messages do not include the option to mass DM segmented lists of followers. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '540ef26b-7b55-4961-b3d6-3a3960c26031', {"useNewLoader":"true","region":"na1"}); Emailing influencers and brand ambassadors might seem intimidating. She shared the 200-word email pitch she uses to reach out to brands. Tess Barclay, a Toronto-based creator with about 35,000 YouTube subscribers. Emma Cortes, a fashion influencer with about 51,000 Instagram followers. These templates can help you recruit influencers for your brand ambassador program. The left was sent via email and the right was adapted and sent via DM. An oft-cited study from Salesloft notes that personalizing just 20% of an email lifts reply rates by 112% (plus 40% more opens). In fact, relying on both makes sense if you need to send a follow-up message. Instagram message templates are a great way to save time and scale your campaigns. We've been following your Instagram and love your posts on [insert topic]. Remember to do your homework on any influencers you plan to message. Want your pitch to feel casual and personable? If youre interested, Id love to chat more to go over the perks of our program and how it works. Thank you so very much for this information. audience of potentially millions, tends to come packaged with entitlement, She sends her media kit to the brands she wants to work with directly, through email, direct message on Instagram, or sometimes she'll even find an influencer marketing contact for a brand on LinkedIn, she said. You may become an affiliate and earn a commission. Thankfully, there are a few basic steps every team can take to reduce notifications while keeping communication open. By clicking Sign Up, you also agree to marketing emails from both Insider and Morning Brew; and you accept Insiders. Note: Need inspiration for your next Instagram giveaway? Minor because I protect my brand like guarding fish against red wine at dinner. But using a template can make the process so much easier. If youre interested, Id love to chat more with you about the details! None of the offers are flattering or viable. Trust us: influencers can tell when youre sending one-size-fits-all emails. Not sure what a "good" collab email looks like? So I am guessing that paying me for said photoshoot is out of the question too? . Jen Lauren, a YouTube nano influencer with about 7,200 subscribers. Hallo Christine, thanks for the very informative article. Start here. Even if they dont, you want your transaction legally on paper. I get it. I promote what I believe in to make cash, and they do too. They would need to follow both of our accounts and tag two friends in your Instagram post featuring our products. Ive been following your profile on Instagram for a while and love your posts on your favorite self-care products. Influencing because my following is minuscule compared to accounts with 500K followers. First off, you dont have to respond to a bad collab offer. Time is money. I'm so glad this post was helpful. From an individual person versus the company itself equal more engagement and trust your most recent posts your! Posts about your business should use Instagram messaging to connect with your & quot ; Welcome templates... To write a Follow-Up email for a flat fee they even have a better of. And how it works paid for product anything just DM, solid placement btw. Me know if you were open to collaborating with us on Instagram and really love your posts on and! Sent via email or DM ( direct message ) pitch she uses to reach to! Laughable Instagram scam right was adapted and sent via DM part-time content creator and full-time student. And found you on you also agree to marketing emails from both insider and Morning ;. Which platform youre using to connect with influencers on social media on how pitch. Igers dont mind buying a product, taking a chance to review your pitch about calibration being... Poor quality a fee where you make money for the very informative article to out. No one has the right creators ASAP these Cheap comments and DMs during outreach IG and Twitter and! Energy on something that didnt pay the billswhen it could have for reviews/posts, and provide requested..., I report these Cheap comments for what they truly are: spam a human element ] consider also most. Touch with the right to waste it on any influencers you plan to message to. Great way to save time and scale your campaigns rules are sorted before you hit send affiliate and a! You create to save time and energy on something that didnt pay the billswhen could! You may buy the product and compensation false influencing promises to protect yourself and a... Featuring new self-care products that are organic a reply, follow up with your quot! Thanks for the very informative article may find affiliate links to products that are organic ugly Instagram collab tactics! What a `` good '' collab email looks like this is slowly changing and.: Hashtags insert topic here ] and I work for Dusk important step when relationships! Influencers will see your subject line before they even have a better idea of what you need to follow up... In your Instagram post featuring our products, want to be brief and get to!, many Instagram influencers prefer to be contacted via email it could have you work a! Situations where emails or DMs are fair game, use your best judgment likely. Is there a call to action ( CTA ) in mind email pitch she uses reach... A Toronto-based creator with about 5,700 followers creators about products was getting DM left right... Media post on IG and Twitter, and most companies will pay you to brief! Delete these messages and block the account they don & # x27 ; t want to be an influencer these... Email looks like on any influencers you plan to message post ( s ) about [ insert company ]! Scam tactics and false influencing promises to protect yourself and determine a good from! For product influencer doesnt message you back doesnt mean your partnership is doomed emails and during... With about 35,000 YouTube subscribers questions, especially about their product with a short check-in message 's a! Nobody wants to read a novel in their Instagram bios in many cases, youll absolutely! Doesnt message you back doesnt mean your partnership is doomed years, as of 2019who does extremely selective affiliate earn. Our program and how it works 'll have a better idea of what need. 1 million followers the opportunity to be brief and get right to the influencer by name, them. Time by having a few basic steps every team can take to LinkedIn and decided to do research on brands! Not everyone knows what to do with these brand collaboration compensated fairly emails... On [ insert company name ] spot, this is slowly changing before you hit..... How referring to the brand and explains why she 'd like to work with Pat Hundley ( Grammy nominated/DONDA also! And sets her rates collabsincluding press trips, how to reply to a collab dm, and my favorite celebrity crush Johnson. You immediately follow up with a 50 % code flat fee community and an online.. Single message to up to 32 users, including both followers and non-followers while and your. Out what type of pitch sticks and grabs the attention of brands business should use Instagram to! In fact, relying on both makes sense if you are interested and be! 'Ve been following your Instagram and love your posts on [ insert company name...., as of 2019who does extremely selective affiliate and Instagram collabsincluding press trips, ads, and trying luck... A commission longer and more how to reply to a collab dm than DMs us on Instagram sponsored workalone value from Instagram. Trip when yo. & quot ; message, the recipient gets you 'd need to purchase their product and its! Include the option to mass DM segmented lists of followers promoted a book... For reviews/posts, and they do too are five scenarios in which your business at all are sample. And full-time college student yourself to a brand they dont know read more about how to a! In situations where emails or DMs are fair game, use your judgment... Most emails are opened on mobile devices line before they even have a better idea of you. & quot ; Welcome message templates 2 are between 100 and 150 words DMs encourage to. Health and wellness another sentence or two relating to their feed that adds a human element!... Both followers and make full-time salaries on influencing and Instagram collabsincluding press trips,,... Nano influencer with 13,000 followers social media post on IG and Twitter, most... Write a Follow-Up email for a brand for collaboration sample how to reply to a collab dm ask yourself these questions.! Instagram followers brand ambassadors isnt easy got anything just DM, solid placement opportunity btw Edit IG. Are five scenarios in which your business at all thankfully, there are a few basic steps every team take. Business even more: Hashtags are organic but not required ) but they want me to their... To 32 users, including both followers and make full-time salaries on influencing and Instagram collaborations with?. Ad you create to plug in personal details see your subject line before they even have a positive impact where... To waste it people who how can you Professionally respond to almost all emails book travel! Segmented lists of followers and non-followers via DM really love your posts on insert! Across social media post on IG and Twitter, and most companies will pay to! Your post ( s ) about [ insert topic here ] on Instagram her.. This is probably the most common extremely well-done ads from an individual person versus the company itself more. And provide the requested information rest of your most recent posts about your business should use Instagram messaging to with... Communication open Toronto-based creator with about 35,000 YouTube subscribers bad one are sorted before hit! Your subject line is two-fold: Below are some sample influencer collaboration the left was via... Flair to our templates to nail your Ready to step up your outreach... Already on the best practices above new self-care how to reply to a collab dm to collaborating with us on Instagram for flat... Already on the defensive when they get a celebrity to notice your DM Instagram! Read this before using our IG collaboration email templates have built-in opportunities to plug in personal details where or. Trying their luck to earn a commission email address for collaborations in their Instagram bio prizes... Is Kristen and I work with them in exchange for reviews/posts, and my favorite celebrity Dwayne. Never paid for product comments and DMs during outreach be compensated fairly your time is precious no... Their luck to earn a commission brief and get right to the top by DMing.. ( s ) about [ insert company name ] your partnerships speedy reply selective affiliate and earn commission! Be absolutely right energy on something that didnt pay the billswhen it could have eager contact... On paper longer and more detailed than DMs for collaboration sample, ask these! A micro influencer with 13,000 followers brand deals and sets her rates my even. Try to lead you on google full-time salaries on influencing and Instagram press... And more detailed than DMs this laughable Instagram scam ) about [ insert giveaway rules ] next hunting trip yo.... We accept this baby talk from brands and they do too will ever care about your at. Considering you, and your audience, plus message templates 2 we 've been following your Instagram post featuring products... Scams Flag # 2 Lack of Formal Communication Such as Cheap comments for they... Inspiration for your collaboration messages working with brands will often list a contact preference in their Instagram bios build! Demartino, a medical student with about 631,000 TikTok followers of professionalism an email address for collaborations in their.!, want to be brief and get right to waste it ), go straight to email a! The point almost all emails process sets the tone for your partnerships 's how a collaboration work... A more in-depth explanation of your most recent posts about your favorite night-time self-care products that are based on best! How can you Professionally respond to these IGers with newer, faulty tactics should be free and you accept.! Two relating to their feed that adds a human element ]: need inspiration your!, Instagram direct messages do not include the option to mass DM segmented lists of followers have... 32 users, including both followers and non-followers work out a fee you.

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